How to create a website for an SME/SMB?

The coronavirus crisis has shown us one thing: the need for a digital presence is more essential than ever for all businesses, including SMEs and SMBs. Online advertising, click and collect, or simply creating a website—all these needs are becoming increasingly important.

But all of this is expensive. Despite government aid, such as the digital voucher, not all businesses can afford such expenses. So how can you create a website for your SME/SMB? Scroll tells you everything: what elements to consider, how to do it, and which tools to use to be as efficient as possible!

SME/SMB website: what elements to consider?

Creating a website for an SME/SMB must take into account certain specific elements. Indeed, an SME or SMB does not have the same resources as a large company or a big group, nor the same needs. Each small business is different and has its own challenges, but there are also some common ones. Here is the list of elements to consider for your SME/SMB website.

The graphic charter

The first thing you need to think about is your graphic charter. While it may not be as crucial as for a startup’s website, for example, it is still important for SMEs/SMBs. Indeed, most internet users who visit a small business’s website do not shop online. In fact, few SMEs/SMBs want to set up an e-commerce site. However, users often tend to visit the physical store afterward, whether to shop in person or to pick up an order.

Your graphic charter will therefore help you be easily recognized by your online customers and give them a sense of security.

How to create a graphic charter for an SME/SMB? Designers can help you. A good graphic charter should include three key elements: your logo, your colors, and your typography. All these elements will help your customers recognize and become familiar with your brand.

Showcase your services and products

Your website is a showcase for your business: it must therefore present who you are and what you do. Highlight your products or services and showcase your expertise. Your website should make potential customers want to visit you and use your services.

If you sell products, you may also need to develop an e-commerce section. Internet users can then buy directly online and have their order delivered to their home or pick it up at the store.

Geolocation and SEO

Another very important aspect your website must highlight is geolocation. Geolocation serves two specific purposes.

First, it helps your customers find you. Make sure to clearly display your address on your website: this will make it easier for customers to visit you. You can also use Google Maps to embed a map showing your store’s location—this will be very useful for your users.

Second, it’s about natural search engine optimization (SEO). SMEs and SMBs, to attract customers through digital means, must leverage geolocated searches. If you’re a baker in a small town, you’ll want to appear in searches like “baker + your town’s name.” This can be achieved by optimizing your website with geolocation elements. Also, consider registering on regional online directories: this helps Google display you in the right search results!

The cost

How much does it cost to develop a website for an SME/SMB? Prices vary widely, but we know that budget is a central concern for small and medium-sized businesses.

The government has implemented numerous aid programs to help businesses develop digitally. Regions have done the same. Yet, despite this, web development agencies continue to offer prices that most SMEs/SMBs cannot afford. So how can you create a website on a tight budget?

By turning to Scroll! At Scroll, we use no-code technology to create fully customized websites at a lower cost. Additionally, we assist you with all the steps to obtain financial aid for digitalization. The result: a professional, well-designed website at a fraction of the cost!

Think mobile: create a responsive website

Most geolocated searches are now done on mobile devices. Users often search directly on the go for what they need and then visit the point of sale. Therefore, your SME/SMB website must be responsive, meaning it adapts to all screen sizes. Whether your customer is on a computer, tablet, or mobile, you want them to have the best possible experience.

Tools like Webflow, which we use daily at Scroll, allow us to create fully responsive websites.

The tools to build your SME’s website

How to create a website for your SME? Now that we’ve covered the essential elements your site should include, it’s time to implement them. Here’s an overview.

Webflow: design and build responsive sites without coding

Webflow is a tool that lets you create, edit, and publish websites without any coding. The subscription is quite affordable. While it requires a bit of a learning curve, it’s far more intuitive than many alternatives. That’s why it’s our go-to tool for building websites.

It offers many features that are highly practical for SMEs. For example, you can update your site’s text in just a few clicks—handy if you need to announce a temporary closure.

You can also easily set up an e-commerce section. Webflow lets you add your products, payment methods, and you’re ready to sell online!

Pixabay: a free image library for your website

As an SME, you may not always have the budget for expensive original photography. Fortunately, there are free, royalty-free image libraries online that you can use as you wish on your website.

However, we recommend not relying solely on stock images. Take photos of your premises, your team—your website should convey a sense of familiarity and trust. Stock images are best used as a backup when needed.

Google Ads: promote your website

Your website isn’t appearing in the search results you want? Don’t worry: you can also use advertising to get noticed! Buy geo-targeted keywords in Google Ads to appear when users search. You only pay if they click on your result.

Scroll, the web design agency for SMEs

Want to create a website for your SME? Scroll is here to help! We support many small businesses in boosting their online visibility. Share your needs with us: we’ll respond to explore the possibilities and solutions available to you!
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