Startup studio · Website
How Scroll shaped Hexa’s (formerly eFounders) new-generation startup studio showcase website
Hexa, formerly eFounders, is a startup incubator that leverages its team and expertise to support startups in their growth. To mark its organizational shift—merging several entities to create Hexa—the company decided to launch a brand-new website to symbolize its fresh start.
The goal was twofold: design an attractive website while ensuring an optimal user experience and maximizing conversions. The merger of Logic Founders (fintech), 3founders (Web3), and Efounders (Future of Work/SaaS) identities added an extra layer of complexity. The challenge was to balance a captivating design with the need to coherently present Hexa’s diverse facets.
Our team took a diversified approach, leveraging multiple technologies. First, the design mockups created by Alasta agency were implemented in Webflow. For complex dynamic elements, custom code was added for seamless integration. The "Jobs" page received special attention, requiring Bubble integration to enable companies to post job offers and candidates to apply smoothly.
Data management from various sources was resolved by connecting the application to multiple ATS (Applicant Tracking Systems). This efficient data synchronization helped consolidate information. Automations were set up, linking all forms to Folk and Substack, thereby enhancing process efficiency.
After several weeks of work, Hexa’s new website was successfully launched. The combination of these technologies resulted in a platform that met all of Hexa’s expectations. The optimized user experience, attractive design, and well-integrated features strengthened Hexa’s online presence, marking a new chapter in its entrepreneurial journey.