Sport · Branding
How we supported Leedeel in building a SaaS solution dedicated to athlete sponsorship
Leedeel is a digital platform dedicated to sports sponsorship, designed to connect brands with elite athletes, amateur clubs, and sports federations. It simplifies the creation of authentic, high-performing partnerships, meeting companies’ communication and brand awareness goals while supporting athletes’ development.
The goal was to create an all-in-one digital solution to identify relevant sports partners, manage sponsorship campaigns, and measure their impact—all while promoting a responsible and ethical approach to sponsorship.
We implemented a search engine for sports partners, analyzing targeting criteria, brand personalities, and objectives to suggest the most relevant collaborations. We also developed a sponsorship campaign management module, enabling companies to streamline sponsorship management, track project execution, and measure the impact of actions in real time.
An advanced reporting dashboard centralizes all sponsorship data to assess performance and optimize future campaigns. Finally, we integrated a contractual and administrative management space that simplifies the creation, signing, and archiving of contracts, invoices, and tax documents.
Thanks to this approach, Leedeel offers a comprehensive solution that streamlines connections between brands and athletes while ensuring more strategic and measurable sponsorship.
